On the Ad Partner settings: Facebook page, click on the Events Config tab. In the left-hand navigation panel under Channels & Links, click on Ads and then click Partner Management.įind and select Facebook using the Ad Partners search feature. We recommend that you consult with your legal counsel to understand any implications of disabling the Limited Data Use feature for the Facebook integration as they pertain to CCPA or other state specific data protection laws, and to determine whether disabling the Limited Data Use feature will meet your needs. However, Branch has provided a customer-controlled toggle in the event you desire to disable the Limited Data Use feature in your dashboard configuration. NOTE: You will still see aggregate click, impression, and cost data for users in California. Therefore, conversion metrics (e.g installs or other down funnel events) for California users will not be available in your reporting. This means that Branch sends Facebook the LDU flag as enabled with your Branch conversion data by default. Facebook will limit use of that data subject to their State-Specific Terms.īy default, Branch’s Facebook integration has the Limited Data Use feature enabled. If the Limited Data Use feature is enabled, Facebook has indicated it will process such data in accordance with their role as a “service provider” under the CCPA, with respect to personal information from residents in California i.e. This feature enables you to limit how Facebook uses the data of California users collected by you or by third parties on your behalf. On July 1st, Facebook introduced a new Limited Data Use (LDU) feature to support customer compliance with the California Consumer Privacy Act (CCPA). Branch will purge last-attributed data after 60 days.If you have analytics needs that are not met by the Branch Dashboard, please contact us and include "Facebook MMP + Feature Request" in the subject. This data is also not returned in the deep link session initialization callback within the app.Please instead consider analyzing this data using the Branch Dashboard for all of your analytics and attribution needs. We cannot send events attributed to Facebook via Data Integrations.We cannot send device-level Facebook attribution data to third parties.Only for Android INSTALL events, you can get the event detail but not "undisclosed" with Facebook Install Referrer.View-through and click-through data will only be provided at an aggregated level through our aggregate API, Branch dashboard, or through Facebook’s reporting interfaces and APIs. We can no longer show non-aggregated view-through and click-through data via Branch Dashboard and Exports, and this data will appear as "undisclosed" in exports.To provide as much functionality as possible, we choose the first content_item and search it for key-value pairs that can be sent to Facebook. Fb_mobile_add_to_cart, fb_mobile_add_to_wishlist, fb_mobile_initiated_checkout, fb_mobile_purchase, fb_mobile_spent_credits, fb_mobile_content_viewįb_mobile_add_to_cart, fb_mobile_add_to_wishlist, fb_mobile_initiated_checkout, fb_mobile_purchase, fb_mobile_content_viewįb_mobile_add_to_cart, fb_mobile_add_to_wishlist, fb_mobile_tutorial_completion, fb_mobile_initiated_checkout, fb_mobile_purchase, fb_mobile_rate, fb_mobile_spent_credits, fb_mobile_content_viewįb_mobile_add_to_cart, fb_mobile_add_to_wishlist, fb_mobile_initiated_checkout, fb_mobile_purchase, fb_mobile_rate, fb_mobile_search, fb_mobile_spent_credits, fb_mobile_content_viewįb_mobile_initiated_checkout, fb_mobile_purchaseįb_mobile_add_payment_info, fb_mobile_tutorial_completion, fb_mobile_searchĬurrently Facebook appears to only support sending one fb_content_id (etc) per event, whereas Branch allows you to send many.
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